Strategy. Creative.
Digital. Connected.

Hi, I’m Carmen.

I’m the founder and Brand Director behind Fourth & Grace.

My career has never fit neatly into one box, and I’ve come to see that as one of my greatest strengths.

My foundation began with a BA in Business Administration in Marketing from Ouachita Baptist University, followed by a degree in Graphic Design from The Art Institute of Atlanta. Together, those two disciplines taught me to think about both sides of the work: the business behind the idea and the creative that brings it to life.

For more than two decades, I’ve worked across marketing, graphic design, publishing, sales, digital communications and project management. My experience has also extended into real estate and community leadership through service on an HOA board, giving me firsthand perspective on client relationships, complex decision making, competing priorities and the practical side of moving ideas from discussion to execution.

Over the years, I’ve created brands and marketing materials, supported sales teams, worked in publishing and digital communications, managed complex projects, helped businesses communicate more clearly and spent a lot of time on the side of the table where customers actually make decisions.

All of that experience taught me something important: good marketing rarely comes from one isolated tactic.

A beautiful website cannot fix an unclear message. A strong brand needs more than a logo. Content needs a purpose. Marketing needs to support the way a business actually works. And creative ideas have to connect to real business goals.

That belief is what led me to create Fourth & Grace.

I wanted to build the kind of marketing firm I believe growing businesses actually need. One that can step back, look at the whole picture, help identify the real problem and bring together the right combination of strategy, branding, creative thinking and digital execution to solve it.

Fourth & Grace is intentionally founder led. When you work with Fourth & Grace, you work directly with me. I lead the strategy, brand and creative direction, and overall client relationship. When a project requires expertise beyond my own, I bring in trusted creative and technical specialists to support the work while remaining your primary point of contact.

That approach allows Fourth & Grace to stay personal and thoughtful while giving clients access to a broader range of capabilities when they need them.

And our work is not limited by geography. Fourth & Grace works with businesses in Greater Houston and beyond. From brand strategy and marketing to new websites, ongoing website management and digital support, we can work together whether your business is across town or across the country.

At the heart of it, my job is to help you see the bigger picture, make smarter marketing decisions and turn good ideas into work that moves your business forward.